Remember your mom! The quiet moments. Morning coffee together. Her voice in the kitchen. The way she always knows. A day to slow down, to notice, to give something back. If you’re looking for something special, follow our gift guide — a little collection of things she’ll love.

From confirmations and Mother's Day to spring birthdays and graduations, aiayu’s iconic Helen clutch is a timeless favourite and the perfect gift for life’s special moments. Throughout May, they are offering complimentary embroidery on all Helen clutches purchased between the 1st and 31st of the month. You can shop the Helen on our website or at our store. Then, simply bring your clutch and May purchase receipt to one of their stores in Copenhagen or Aarhus to have it expertly embroidered with a special word or a loved one’s initials. The perfect way to personalise your gift.